| Başlık | Vintage Drip |
| Haftanın | Rethink Communications Inc. |
| Kampanya | Vintage Drip |
| Reklamcı | Kraft Heinz |
| Marka | Heinz |
| Posted | Kasım 2022 |
| Sektör | Mayonnaise, Ketchup, Mustards |
| hikaye | These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief. |
| Medya Türü | Case Study |
| Yaratıcı Ajans Başkanı | Aaron Starkman |
| Yaratıcı Ajans Başkanı | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Yaratıcı Yönetmen | Zachary Bautista |
| Sanat Yönetmeni | Zachary Bautista |
| Yaratıcı Yönetmen Ortağı | Geoff Baillie |
| Reklam Yazarı | Geoff Baillie |
| Reklam Yazarı | Aman Soin |
| Reklam Yazarı | Brendan Scullion |
| Sanat Yönetmeni | matt dunn |
| Sanat Yönetmeni | Ashley Park |
| Sanat Yönetmeni | Max Bingham |
| Strategist | Julian Morgan |
| Prodüksiyon Şirketi Prodüktör | Alex Butt |
| Post Supervisor | Megan OConnor |
| Post Supervisor | Shannon Ing |
| Basılı Malzeme Prodüktörü | Agnes Gilchrist |
| Basılı Malzeme Prodüktörü | AJ Merrick |
| Studio | Brad Kumar |
| Müşteri Direktörü | Jamie Sutherland |
| Müşteri Direktörü | Kai de Bruyn Kops |
| Müşteri Direktörü | David Greisman |
| Müşteri Süpervizörü | Emily Anzarouth |
| Müşteri Temsilcisi | Rachel Cloth |
| Yönetmen | Nikki Ormerod |
| Fotoğrafçı | Nikki Ormerod |
| Sinematografi | Nina Djacic |
| Prodüksiyon Şirketi | Undivided Creative |
| EP | Scott Houghton |
| Prodüktör | Scott Houghton |
| Editör | Tyler Erdelac |
| Online / VFX | Gimmick Studio |
| Motion Graphics | Gimmick Studio |
| Renkçi | Ismaël Ouattara |
| PR | Middle Child |
| PR | Zeno Group |
| Media Company | Carat |
| Media Company | Publicis 57 |
| Printing House | TI Group |
| Marketing Director | Megan Lang |
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