| Başlık | Diversity |
| Haftanın | Black River FC |
| Kampanya | Diversity (2012) |
| Reklamcı | Nando's |
| Marka | Nando's South Africa |
| İlk Yayınlanma Tarihi | 2012 / 6 |
| Ürün | New Meals - Winter 2012 |
| Sektör | Restaurants & Fast Food |
| hikaye | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. |
| Medya Türü | Newspaper |
| Ajans ile İrtibat | Susannah Fox |
| Trafiker | Tessa Thomson |
| Strateji Planlamacı | Spike Kunene |
| Strateji Planlamacı | Gia Callinicos |
| Müşteri Direktörü | Charlotte Pettifer |
| Reklam Yazarı | Oarabile Mahole |
| Reklam Yazarı | Verona Singh |
| Sanat Yönetmeni | Kursten Meyer |
| Prodüktör Yardımcısı | Farah Saloojee |
| Ajans Prodüktörü | Laura Broccardo |
| Yaratıcı Yönetmen | Vanessa Gibson |
| Yaratıcı Yönetmen | Ahmed Tilly |
More Work
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- MARKA:
- MINI South Africa
- HAFTANIN:
- Black River FC
Moonlight Test Drives
- MARKA:
- MINI South Africa
- HAFTANIN:
- Black River FC
Neon Billboard
- MARKA:
- MINI South Africa
- HAFTANIN:
- Black River FC
Fence
- MARKA:
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- HAFTANIN:
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Explosion
- MARKA:
- 1st for Women Insurance
- HAFTANIN:
- Black River FC
Dubai
- MARKA:
- 1st for Women Insurance
- HAFTANIN:
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Cliff
- MARKA:
- 1st for Women Insurance
- HAFTANIN:
- Black River FC
Bum
- MARKA:
- 1st for Women Insurance
- HAFTANIN:
- Black River FC