Nando's South Africa - "Xenophobia"

Black River FC

Black River FC Johannesburg, South Africa

7044

Başlık	Xenophobia
Haftanın	Black River FC
Kampanya	Diversity (2012)
Reklamcı	Nando's
Marka	Nando's South Africa
İlk Yayınlanma Tarihi	2012 / 5
Ürün	New Meals - Winter 2012
hikaye	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our Agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. In true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling chicken, we wanted to raise awareness of xenophobia. The ad’s message is clearly anti-xenophobic but after only 5 days on air, all the broadcasters decided to pull the ad off their stations. Please note: The advert was never banned by the Advertising Standards Authority.
Medya Türü	Television
Prodüksiyon Şirketi	Bouffant
Ajans Prodüktörü	Iolanthe Grobler
Müşteri Direktörü	Charlotte Pettifer
Trafiker	Tessa Thomson
Ses Mühendisi	Louis Enslin
Editör	Tessa Ford
Yönetmen	Dean Blumberg
Reklam Yazarı	Oarabile Mahole
Sanat Yönetmeni	Sindiso Nyoni
Yaratıcı Yönetmen	Vanessa Gibson
Yaratıcı Yönetmen	Ahmed Tilly