Nando's South Africa - "The Last Dictator Standing"

Black River FC

Black River FC Johannesburg, South Africa

Ödüller

20451

Marka: Nando's South Africa
Ülke: South Africa

Reklamcı: Nando's

Başlık	The Last Dictator Standing
Haftanın	Black River FC
Kampanya	Last Dictator Standing (2011)
Reklamcı	Nando's
Marka	Nando's South Africa
İlk Yayınlanma Tarihi	2011 / 11
Sektör	Restaurants & Fast Food
Slogan	No one should eat alone at Christmas
hikaye	Nando’s is a South African Peri-Peri chicken brand that is known for its irreverent advertising through social commentary. The brief from Nando’s was to promote a meal to share during the festive season whilst creating talkability around the brand. Over the festive period in South Africa, people often opt for large meal combinations. So during the 2011 Festive Season, Nando’s offered a meal for 6. We created an advertising campaign to promote this meal.
felsefe	The festive season is a time for sharing. So this was the insight employed to promote the meals to share. Robert Mugabe is Southern Africa’s last standing dictator, so with 2011’s much-publicized fall of dictators, we wondered whom he would share his meal with. The main thrust of the campaign is the notion that no one should eat alone and no matter who you are, because Nando’s provides the perfect opportunity for friends to get together and share a delicious meal.
Sorun	In 2010 our Festive Season campaign assisted in selling a record amount of meals for that particular period. A year later, we were faced with the monumental task of creating a Nando’s Festive campaign that would top the 2010 campaign. This meant ensuring that our promotional meals exceeded the 2010 15% contribution to overall sales. This was no small feat.
Sonuç	Within hours of flighting, the campaign was a trending topic on twitter and on the front page of YouTube. To date, there are over 2 million combined YouTube views, a first for a South African TV ad. This result is relevant when understood in the context of the region – only 14% of South Africans have Internet access. The 2 sharing meals that were advertised contributed 25% to overall sales, the highest selling meal in the history of Nando’s South Africa. In addition after spending just $185 000 on paid media, Nando’s received $2 500 000 worth of earned media.
Medya Türü	Case Study
film müziği	'Those Were the Days' by Mary Hopkin
Sanat Yönetmeni	Monde Siphamla
Reklam Yazarı	Nhlanhla Ngcobo
Yaratıcı Yönetmen	Suhana Gordhan
Yaratıcı Yönetmen	Ahmed Tilly
Ajans Prodüktörü	Laura Broccardo
Ajans Prodüktörü	Iolanthe Grobler
Strateji Planlamacı	Gia Callinicos
Müşteri Direktörü	Charlotte Pettifer
Reklam Yazarı	Avish Gordhan
Sanat Yönetmeni	Mandie van der Merwe
Reklam Yazarı	Lufuno Mavhungu
Prodüktör	Melinda McDonald
Yönetmen	Dean Blumberg
Prodüktör	Chanelle Critchfield
Other	Chris Botha
Other	Kate Thomas
Stilist	Andrew Chandler
Ses Post Prodüksiyon	Alun Richards
Sinematografi	Willie Nel
Post Prodüksiyon	Bladeworks
Editör	Saki Bergh
İnteraktif Stratejist	Melissa Attree
İnteraktif Stratejist	Mike Sharman
İnteraktif Stratejist	Daniel Nash