BETC Digital - "Graffiti Général"

BETC Paris

BETC Paris Pantin, France

Ödüller

11713

Marka: BETC Digital
Ülke: France

Reklamcı: BETC

Başlık	Graffiti Général
Haftanın	BETC Paris
Kampanya	Graffiti General
Reklamcı	BETC
Marka	BETC Digital
İlk Yayınlanma Tarihi	2014
Sektör	Advertising Agencies
Slogan	BETC Graffiti Général
hikaye	BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually.
Medya Türü	Case Study
Süre	124 seconds
Daha fazla bilgi	http://www.graffitigeneral.com/
Ses	Kouz Production
Yaratıcı Yönetmen	Rémi Babinet
Müşteri Temsilcisi	Rémi Babinet
Yaratıcı Yönetmen	Stéphane Xiberras
Müşteri Temsilcisi	Stéphane Xiberras
Müşteri Temsilcisi	Miranda Salt
Yaratıcı Yönetmen	Ivan Beczkowski
Müşteri Temsilcisi	Ivan Beczkowski
Reklam Yazarı	Romain Pergeaux
Müşteri Temsilcisi	Eugénie Lefebvre
Müşteri Temsilcisi	Xavier Blairon
Sanat Yönetmeni	Loris Cormoreche
Müşteri Temsilcisi	Caroline-Melody Meyer
İnteraktif Gelişim	Thibault Dargeou
Müşteri Temsilcisi	Charlotte de Bardies
Sanat Yönetmeni	Julien Derreveaux
Sanat Yönetmeni	Simon Franckard
İnteraktif Gelişim	Maxime Montegnies
İnteraktif Gelişim	Simon Doury