| Başlık | Kidnapping performance for human rights in movie theater |
| Haftanın | Tabasco |
| Kampanya | Kidnapping performance for human rights in movie theater |
| Reklamcı | Amnesty International |
| Marka | Amnesty International |
| Posted | Aralık 2013 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. |
| Medya Türü | Case Study |
| Süre | |
| Daha fazla bilgi | http://marathon.amnesty.org.ua/ |
| Yaratıcı Yönetmen | Alexander Smirnov |
| Sanat Yönetmeni | Yevgen Ovchar |
| Reklam Yazarı | Anastasia Borovik |
| Prodüktör | Tatyana Kurmaz |
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