Heineken - "Ambush"

Bates 141 Singapore Singapore, Singapore

17814

Başlık	Ambush
Haftanın	Bates 141 Singapore
Kampanya	Bottle Opener - Heineken
Reklamcı	Heineken
Marka	Heineken
Posted	Mart 2001
Ürün	Beer
Sektör	Beers, Ciders, Lagers
Slogan	It could only be Heineken
hikaye	"The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire.
felsefe	"The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable.
Sorun	Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience..
Medya Türü	Magazine
Market	Singapore
Yaratıcı Yönetmen	Aris Theophilakis
Reklam Yazarı	Camilla Bjornhaug
Sanat Yönetmeni	Preben Moan
Ajans Prodüktörü	Natarajan Vytheswaran
Görüntü Yönetmeni	Erwin Olaf