| Başlık | Make room for play |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | ParticipACTION: Make room for play |
| Reklamcı | Zulu Alpha Kilo |
| Marka | ParticipACTION |
| İlk Yayınlanma Tarihi | 2015 / 1 |
| Sektör | Cinema Production |
| hikaye | The campaign consists of three spots that ran on television and online – “Playground”, “Basketball” and “Road Hockey”. In all three spots a dark blank space consumes most of the screen, confining the kids to a very limited space, all to illustrate how children’s screen time is literally taking away their playtime. To support the message, instead of leading people to a website to find out more, we cheekily discouraged viewers: “Don’t visit our website”. |
| Medya Türü | Case Study |
| Süre | |
| Müzik | Pirate Group |
| Other | Zak Mroueh |
| Sound Engineer | Chris Tait |
| Yönetmen | Tom Feiler |
| Yaratıcı Yönetmen | Ron Smrczek |
| Yaratıcı Yönetmen | Ron Smrczek |
| Other | Ron Smrczek |
| Prodüksiyon Şirketi Prodüktör | Karen Tameanko |
| Prodüksiyon Şirketi Prodüktör | Amanda Field |
| Kompositör | Steve McGregor |
| Sanat Yönetmeni | Grant Cleland |
| Other | Grant Cleland |
| Reklam Yazarı | George Ault |
| Other | George Ault |
| Kompositör | Andres Kirejew |
| Strateji Planlamacı | Shari Walczak |
| Strateji Planlamacı | Emma Brooks |
| Müşteri Temsilcisi | Kristina Hayes |
| Müşteri Temsilcisi | Jessica DeSantis |
| Other | Jessica DeSantis |
| Prodüksiyon Sorumlusu | Ben Valiquette |
| Sound Engineer | Ian Boddy |
| Ajans Prodüktörü | Bette Minott |
| Reklam Sorumlusu | Rachel Shantz |
| Reklam Sorumlusu | Rebecca Jones |
| Reklam Sorumlusu | Katherine Janson |
| Editör | Paul Skinner |
| Renkçi | Cem Ozkilicci |
| Music Producer | Joanne Uyeyama |
| Prodüksiyon Şirketi | Circle Films |
| Editing Şirketi | Married to Giants |
More Work
SEE ALLWe Rise
- MARKA:
- Right to Play
- HAFTANIN:
- BBDO Canada
The Ride Home
- MARKA:
- True Sport
- HAFTANIN:
- john st.
Open House
- MARKA:
- Salvation Army
- HAFTANIN:
- Grey Group Canada
Hop On
- MARKA:
- Cycling Canada
- HAFTANIN:
- Innocean
ParticipACTION: Make Room for Play - Playground
- MARKA:
- ParticipACTION
- HAFTANIN:
- Zulu Alpha Kilo
ParticipACTION: Make Room for Play - Basketball
- MARKA:
- ParticipACTION
- HAFTANIN:
- Zulu Alpha Kilo
ParticipACTION: Make Room for Play - Hockey
- MARKA:
- ParticipACTION
- HAFTANIN:
- Zulu Alpha Kilo
Older Guy
- MARKA:
- Canadian Women's Foundation
- HAFTANIN:
- DDB Canada
Drugs
- MARKA:
- Canadian Women's Foundation
- HAFTANIN:
- DDB Canada