| Başlık | Hands Up |
| Haftanın | AMV BBDO |
| Kampanya | Because I Am A Girl |
| Reklamcı | Plan International |
| Marka | Plan International |
| İlk Yayınlanma Tarihi | 2012 / 9 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement’s manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty. |
| Sorun | Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. |
| Medya Türü | Television |
| Ses Post Prodüksiyon | 750mph |
| Post Prodüksiyon | Finish TV |
| Post Prodüksiyon | The Lab |
| Fotoğrafçı | Emma Hardy |
| Ajans Prodüktörü | Sophie Delaney |
| Ajans Prodüktörü | Angela Elini |
| Müşteri Temsilcisi | Anne Benveniste |
| Müşteri Temsilcisi | Helen Rae |
| Strateji Planlama | Katie Dallas |
| Strateji Planlama | Tom Johnstone |
| Sanat Yönetmeni | Adam Whitaker |
| Sanat Yönetmeni | Michael Jones |
| Reklam Yazarı | Charlotte Adorjan |
| Yönetmen | Theo Delaney |
| Aktör | Frieda Pinto |
More Work
SEE ALLWoodism
- MARKA:
- Ambitious about Autism
- HAFTANIN:
- Engine UK
Fix The World
- MARKA:
- Snickers
- HAFTANIN:
- AMVBBDO / BBDO / MJZ
#SnickersFixtheWorld
- MARKA:
- Snickers
- HAFTANIN:
- BBDO New York
Welcome to Ordinary World
- MARKA:
- Great Ormond Street Hospital
- HAFTANIN:
- AMV BBDO
The Bus Ride
- MARKA:
- Great Ormond Street Hospital
- HAFTANIN:
- AMV BBDO
The Trolley Ride
- MARKA:
- Great Ormond Street Hospital
- HAFTANIN:
- AMV BBDO
The Park Bench
- MARKA:
- Great Ormond Street Hospital
- HAFTANIN:
- AMV BBDO