Steven Dodd
Creative Director at Creature London
Berlin, United Kingdom
BaşlıkQuick Win TV
Haftanın
Kampanya Quick Win TV
Reklamcı Green Party of the United Kingdom
Marka Green Party of the United Kingdom
İlk Yayınlanma Tarihi 2020 / 2
Sektör Political Party/Candidate
hikaye The creative imagines a shopping channel segment called Quick Win TV, the “go to place for every politician in need of votes” with the hosts presenting various wares to help inauthentic politicians such as the ‘Faux-sterity Edition Budget Briefcase’ and the ‘NHS Calculator’ – a calculator that will always calculate an impressive number of nurses you can pledge to inject into the NHS, regardless of reality. The tone is bouncy and light, but there is a darker side to the hilarity as the realisation slowly dawns that these 'jokes' have in fact been used by politicians as recently as the last election – if not since. It is a bold and direct approach, tackling the lack of trust that is felt towards the majority of political parties, and sending a message to the public that these 'Quick Win' tactics are the antithesis of what the Green Party stands for.
Medya Türü Web Film
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı

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