H&M - "The Dentist"

B-Reel Stockholm, Sweden

10156

Marka: H&M
Ülke: Sweden

Reklamcı: H&M

Başlık	The Dentist
Haftanın	B-Reel
Kampanya	Wear that feeling
Reklamcı	H&M
Marka	H&M
İlk Yayınlanma Tarihi	2022 / 4
Sektör	Men's Clothing
felsefe	H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear that feeling”, stars SNL comedian and actor Pete Davidson. “Wear that feeling” perfectly captures the fresh energy in global men’s fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. Pete Davidson’s own bold personal style completely embodies what H&M Man stands for, being confident and unafraid to be your authentic self, no matter what life throws at you, or the situation you are in. The new campaign, made in collaboration with creative agency B-Reel, is rooted in two simple insights. Firstly, men relate to how clothes make them feel: when you throw on that perfect new jacket or crisp t-shirt, something changes, you feel confident and in control. You feel good. Secondly, the majority of men do not relate to “fashion” and as opposed to seeking inspiration through fashion films or runway shows, they gain inspiration by watching the things they love; movies, music videos and comedy. That’s where Pete Davidson comes in, connecting with H&M Man’s existing target audience while also piquing interest from new consumers, through pure fun entertainment and humour. The campaign is not tied to a seasonal collection, instead seeks to increase H&M’s market share of the male market, ensuring that more men see it as their first fashion destination overall.
Medya Türü	Television
Süre	30 seconds
Prodüksiyon Şirketi	Anonymous Content
Editing Şirketi	Final Cut
Project Lead	Jenny Näslund
Prodüksiyon Sorumlusu	Jonathan Johansson
Prodüksiyon Sorumlusu	Sara Petrini
Aktör	Pete Davidson
Sanat İşleri Satın Alma Sorumlusu	Fanny Karlström
Sanat İşleri Satın Alma Sorumlusu	Lina Sköldebrand
Creative Lead	Gustav Carpner
PR Lead	Jennifer Johnson
PR Coordinator	Maria Strandberg
Ajans Prodüktörü	Camilla Geijer
Media Lead	David Venetiou
Insight Lead	Caroline Georgsson
Yaratıcı Ekip	Anna Hellden
Yaratıcı Ekip	Patrik Andersson
Reklam Yazarı	Lotta Glimstedt
Fashion Coordinator	Jessica Bjurström
Retouch Specialist	Per Gysing
Yaratıcı Yönetmen	Zack McDonald
Yaratıcı Yönetmen	Afshin Moeini
Yaratıcı Yönetmen	Christian Poppius
Strategist	Thomas Eon
Brand Director	Caroline Deas-Ehrnvall
Brand Manager	Hannah Håål
Design Director	Gustav Stockman
Designer	Lisa Nyberg
Prodüksiyon Sorumlusu	Tor Fitzwilliams
Prodüktör	Laura Miller
Görüntü Yönetmeni	Oliver Miller
Görüntü Yönetmeni	Evan Prosofsky
Prodüktör	Mark Snelgrove
Stilist	Ellie Grace Cummings
Stilist	Thom Murray
Editör	Amanda Jensen
Mix	Andreas Andersson
Mix Company	Ponytail Sound
Senior VFX Artist	Olle Black
VFX Company	Tint Post
VFX Account Manager	Robeson Jackson
Stills	Mammateam
Stills Photographer	Quentin De Briey