Başlık | Burp |
Haftanın | Broken Heart Love Affair |
Kampanya | Feed a child. Feed a Childhood. |
Reklamcı | World Vision |
Marka | World Vision Canada |
İlk Yayınlanma Tarihi | 2023 / 10 |
Sektör | Charities, Foundations, Volunteers |
Slogan | Feed a child, feed a childhood |
hikaye | The spot opens on two children sitting together on a bed and finishing a bowl of food, when one lets out a contented belch. A symphony of burping ensues with a series of shots of empty plates and children all letting out a burp—to the delight of their peers, and the chagrin of parents and teachers. The spot ends with the tagline, “Feed a child, feed a childhood.” All of the burps in “Burp” are real. |
felsefe | World Vision Canada Celebrates the Burp Playful new campaign by Broken Heart Love Affairnsets the charity apart during the giving season For many people burps are gross, but not for kids. And not for World Vision Canada where a burp is the sound of a successful food delivery and one less child going hungry. More than 45 million people are experiencing food insecurity, just shy of starvation. In partnership with the UN World Food Programme, World Vision Canada has been making a palpable difference in its efforts to eradicate childhood hunger, feeding 2.8 million people every year. Due to its efforts, a growing number of kids now know the joy of letting loose a satisfied post-meal burp. That is the creative inspiration for “Burp,” a wholly different and more human awareness and fundraising effort for the global relief, development and advocacy organization, created by Toronto agency Broken Heart Love Affair (BHLA). “Burp” is an attempt to differentiate World Vision Canada from its counterparts during a busy time of year for charities. Instead of taking the sombre approach to hunger that we’ve all become so used to in charity advertising, “Burp” adopts a playful tone to show that when kids get the food they need, they can be kids again. The creative approach is based on the insight that kids can’t be kids when they’re hungry, and World Vision’s efforts are letting them recapture a small—but ultimately life-affirming—part of childhood. “Burp”, directed by the duo of Aaron and Winston Tao (AKA: TAO/S), launched on Oct. 4 and will be followed later this month by a series of supporting giving season spots that run until the end of the year. The campaign is anchored by the 30 second OLV. The media buy includes cut downs in :15s and :06 across OLV, programmatic and display ads, as well as social. The campaign is supported by key communications partners, including Broken Heart Love Affair (Strategy/Creative), Starcom Canada (Media), Aardvark Inc. (XM & Event Marketing), and North Strategic (Public Relations). |
Medya Türü | İnteraktif |
Süre | |
Reklam Sorumlusu | Michael Messenger |
Reklam Sorumlusu | Martin Campbell |
Reklam Sorumlusu | Jennifer Watton |
Chief Strategy Officer | Jay Chaney |
Yaratıcı Yönetmen | Mike Morelli |
Yaratıcı Yönetmen | Marty Hoefkes |
Sanat Yönetmeni | Mike Morelli |
Reklam Yazarı | Marty Hoefkes |
EVP / Managing Director | Tyler Robson |
VP, Client Success | Melissa Tobenstein |
Director, Client Success | Tiffany Stewart |
Müşteri Temsilcisi | Sweetha Mahendran |
SVP, Executive Producer | Erica Metcalfe |
Prodüksiyon Şirketi | Holiday Films |
Prodüksiyon Sorumlusu | Josefina Nadurata |
Yönetmen | Winston Tao |
Yönetmen | Aaron Tao |
Görüntü Yönetmeni | Brandon Blight |
Production Service Company | The Big Picture Company |
Prodüktör | Kirsten Bowman |
Oyuncu Seçimi | Casting Me |
Casting Director | Tracey Lund |
Editing Şirketi | Saints Editorial |
Editorial Company Executive Producer | Michelle Rich |
Editorial Company Executive Producer | Emily McKay |
Editör | Ross Birchall |
Assistant Editor | Phoebe Lorimer |
Visual Effects Studio | Darling Colour & VFX |
VFX Artist | Paul Binney |
Renkçi | Kassi Bellamy |
Executive Post Producer | Morgan Campbell |
Audio | Grayson Music |
Music Creative Director | Mark Domitric |
Prodüksiyon Sorumlusu | Kelly McCluskey |
PR Agency | North Strategic |
Vice President (VP) | Joanna Leong |
Medya Ajansı | STARCOM Canada |
Media Account Director | Muz Hamza |
Associate Director, Media | Peter Forde |