Ivan Nedeljković
İlustratör at Leo Burnett
Belgrade, Serbia
BaşlıkNew Driving Tests
Haftanın
Kampanya New Driving Tests
Reklamcı Serbian traffic safety commission
Marka Serbian Traffic Safety Commission
İlk Yayınlanma Tarihi 2012 / 10
Sektör Road Safety
hikaye In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
Medya Türü Case Study
İlustratör
İlustratör
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Yaratıcı Yönetmen

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