Memorial Sloan Kettering Cancer Center - "Memorial Sloan Kettering: Carl's Story"

Pereira O'Dell

Pereira O'Dell New York, United States

12500

Marka: Memorial Sloan Kettering Cancer Center
Ülke: United States

Reklamcı: Memorial Sloan-Kettering

Başlık	Memorial Sloan Kettering: Carl's Story
Haftanın	Pereira O'Dell
Kampanya	Science Saves
Reklamcı	Memorial Sloan-Kettering
Marka	Memorial Sloan Kettering Cancer Center
İlk Yayınlanma Tarihi	2016 / 10
Sektör	Hospitals, Healthcare facilities & Medical Services
Slogan	Science Saves More Than Lives
hikaye	Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.
Medya Türü	Web Film
Süre	174 seconds
Market	United States
Daha fazla bilgi	http://www.mskcc.org
Yaratıcı Yönetmen	Dave Arnold
Yaratıcı Yönetmen	Jake Dubs
Yaratıcı Yönetmen	Sara Worthington
Reklam Yazarı	Michelle Lamont
Sanat Yönetmeni	Alex Parodi
Yönetici Direktör	Cory Berger
Group Account Director	Mitchell Wexler
Müşteri Süpervizörü	Joelle Hadaya
Müşteri Temsilcisi	Jana Cudiamat
Chief Strategy Officer	Matt Herrmann
Chief Creative Officer & Co-Founder	PJ Pereira
Associate Strategy Director	Mai Vui
Prodüktör	Tennille Teague
	Tamara Lecker
Business Affairs	Russ Nadler
Business Affairs Coordinator	Christina Hadley
Director of Public Relations	Molly Parsley
Prodüksiyon Şirketi	Nonfiction Unlimited
Yönetmen	David Gelb
Müzik Şirketi	Asche & Spencer
Audio Company	Heard City
Post Prodüksiyon	Artjail