Magnum - "Magnum Pleasure Hunt Across Amsterdam"

Brindfors MullenLowe

Brindfors MullenLowe Stockholm, Sweden

Ödüller

15567

Marka: Magnum
Ülke: Netherlands

Reklamcı: Unilever

Başlık	Magnum Pleasure Hunt Across Amsterdam
Haftanın	Brindfors MullenLowe
Kampanya	Magnum Pleasure Hunt Across Amsterdam
Reklamcı	Unilever
Marka	Magnum
İlk Yayınlanma Tarihi	2012 / 1
Sektör	Ice Cream
hikaye	With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
Sorun	To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.
Medya Türü	Case Study
Yaratıcı Yönetmen	Patrik Westerdahl
Yaratıcı Yönetmen	Petter Lublin
Reklam Yazarı	Henrik Haeger
Reklam Sorumlusu	Mick Van Ettinger
Reklam Sorumlusu	Sophie Galvani
Reklam Sorumlusu	Alper Eroglu
Reklam Sorumlusu	Camilla Scognamiglio
İnteraktif Tasarımcı	Ellinor Bjarnolf
İnteraktif Tasarımcı	Rasmus Sjöborg
Other	Oscar Erlandsson
Müşteri Direktörü	Tina Jarlerud
Account Assistant	Lisa Flacké
Account Assistant	Sofia Jönsson
Müşteri Temsilcisi	Jessica Nordlund