NZAF & Durex - "Dark Ages Man"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

3730

Başlık	Dark Ages Man
Haftanın	FCB New Zealand
Kampanya	Better Safe Than Syphy
Reklamcı	New Zealand AIDS Foundation (NZAF)
Marka	NZAF & Durex
İlk Yayınlanma Tarihi	2019 / 12
Sektör	Disease Awareness, Support Groups & Associations
Slogan	Syphilis is back from the dark ages
hikaye	“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Medya Türü	Print
Yaratıcı Ajans Başkanı	Tony Clewett
Stilist	Lucy Jane Senior
Hair and Makeup	Abi Taylor
Marketing Manager	Mickey Power
Reklam Yazarı	David Shirley
Fotoğrafçı	Ross Brown
Retoucher	Jason King
Tasarımcı	Kevin Grady
Tasarımcı	David Reid
Tasarımcı	Josh O'Neill
Prodüktör	Jess Turney
Prodüktör	Pip Mayne
Creative Services Director	Jenni Doubleday
Sanat Yönetmeni	Melina Fiolitakis
Digital Design	Carl Ceres