| Başlık | Lunchbox |
| Haftanın | BMF |
| Kampanya | ALDI Lunchbox |
| Reklamcı | Aldi |
| Marka | ALDI |
| İlk Yayınlanma Tarihi | 2013 / 1 |
| Sektör | Department Stores, Supermarkets |
| Slogan | Lunchbox Initiative |
| hikaye | As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like. |
| Medya Türü | Television |
| Süre | |
| Market | Australia |
| Daha fazla bilgi | www.aldi.com.au/lunchbox |
| Post Prodüksiyon | Methodstudios |
| Other | Stephen McArdle |
| Yaratıcı Yönetmen | Carlos Alija |
| Yaratıcı Yönetmen | Laura Sampedro |
| Sanat Yönetmeni Amiri | Sian Binder |
| Sanat Yönetmeni | Janet Szabados |
| Reklam Yazarı | Katie Moore |
| Reklam Yazarı | Jonty Bell |
| Other | Simon Koay |
| Other | Tim Smith |
| Strateji Planlama | Alison Tilling |
| Yönetmen | Same Peacocke |
| Prodüksiyon Şirketi | Robber's Dog. A Film Company |
| Ajans Prodüktörü | Esta Lau |
| Editör | Peter Sciberras |
| Fotoğrafçı | Toby Dixon |
| Prodüktör | Kia Scott |
| Sanat İşleri Satın Alma Sorumlusu | Tania Muller |
| Müzik, Radyo ve Ses Tasarımı | Sound Reservoir |
| Other | Matthew Hughes |
| İnteraktif Tasarım | Nev Fordyce |
| Account Assistant | Rachel O'Toole |
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