IKEA - "Irresistibly pointless true view ads 3"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

6369

Başlık	Irresistibly pointless true view ads 3
Haftanın	Åkestam Holst /NoA
Kampanya	Where Life Happens
Reklamcı	IKEA
Marka	IKEA
İlk Yayınlanma Tarihi	2016 / 9
Sektör	Home Appliances, Furniture & Gardening
hikaye	Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
Medya Türü	Television & Cinema
Süre	531 seconds
Sanat Yönetmeni	Jesper Holst
Sanat Yönetmeni	Michal Sitkiewicz
Reklam Yazarı	Mark Ardelius
Reklam Yazarı	Rickard Beskow
Reklam Yazarı	Magnus Jakobsson
Yaratıcı Yönetmen	Magnus Jakobsson
Prodüksiyon Şirketi	Bacon
Yönetmen	Martin Werner
Prodüktör	Ylva Axéll
Ajans Prodüktörü	Leila Widgren
Yaratıcı Ekip	Kjell Månsson
Yaratıcı Ekip	Jerker Winther
Yaratıcı Ekip	Mimmi Grafstrom
Yaratıcı Ekip	Sara Bellafesta
Yaratıcı Ekip	Anna Lundeborg
Product Management	Agneta Oppenheim