Save the Children - "Every Last Child"

adam&eveDDB

adam&eveDDB London, United Kingdom

Ödüller

15928

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Marka: Save the Children
Ülke: United Kingdom

Reklamcı: Save the Children

Başlık	Every Last Child
Haftanın	adam&eveDDB
Kampanya	Every Last Child
Reklamcı	Save the Children
Marka	Save the Children
İlk Yayınlanma Tarihi	2016 / 4
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Save the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live. The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need. The film, which breaks today, is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child. Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone – reflecting just some of the countries where Save the Children work on the ground. The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world’s poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk. Tanya Steele, Chief Executive, Save the Children, says: “Our new TV ad, created by adam&eveDDB, kick starts the launch of our three year campaign, Every Last Child, which highlights that millions of the world’s poorest children are being denied life-saving services because of who they are and where they live.” “As well as hoping to bring in essential income, we want to engage and attract new audiences with this TV ad, so we’ve taken quite a fresh, bold and authentic approach to storytelling. By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff. We work in the toughest places at the toughest times and we will do whatever it takes to reach the world's most vulnerable children to ensure that millions of the hardest-to-reach children get an equal opportunity to survive and thrive.” Mat Goff, Joint Managing Director, adam&eveDDB, says: “This film is gritty and breathless because it’s real. The work Save the Children does on the ground is dangerous, hard and frightening but that is what it takes to reach the children ignored by governments, ostracised by society and stuck in extreme poverty. Save the Children workers are out there right now doing all of this in countries over the world.”
Medya Türü	Television
Süre	60 seconds
Yaratıcı Ajans Başkanı	Ben Priest
Yaratıcı Yönetmen	Ben Tollett
Yaratıcı Yönetmen	Richard Brim
Reklam Yazarı	John Long
Sanat Yönetmeni	Matt Gay
Ajans Prodüktörü	Matt Craigie
Strateji Planlama	Toby Harrison
Yönetici Direktör	Mat Goff
Müşteri Direktörü	Sam Brown
Müşteri Temsilcisi	Max Sullivan
Medya Ajansı	The 7stars
Medya Planlama	Patricia Stevens
Prodüksiyon Şirketi	hla
Prodüksiyon Sorumlusu	Mike Wells
Yönetmen	Simon Ratigan
Sinematografi	Bob Pendar Hughes
Sinematografi	Karl Oskarsson
Sinematografi	Catherine Derry
Editing Şirketi	The Playroom
Editör	Adam Spivey
Post Prodüksiyon	Finish
Post Prodüksiyon	Vittorio Giannini
Özel Efektler	Judy Roberts
Renkçi	Paul Harrison
Ses Post Prodüksiyon	Factory Studios
Prodüksiyon Şirketi Prodüktör	Mike Wells
Prodüksiyon Şirketi Prodüktör	Daniel Carter
Görüntü Yönetmeni	Bob Pendar Hughes
Görüntü Yönetmeni	Catherine Derry
Görüntü Yönetmeni	Karl Oskarsson
Renkçi	Finish
Ses	Phil Boland