Pass Pass Pulse - "Pran Jaaye Par PULSE Na Jaaye - Office"

J. Walter Thompson Delhi

J. Walter Thompson Delhi Gurgaon, India

3451

Marka: Pass Pass Pulse
Ülke: India

Reklamcı: DS Group

Başlık	Pran Jaaye Par PULSE Na Jaaye - Office
Haftanın	J. Walter Thompson Delhi
Kampanya	Pran Jaaye Par PULSE Na Jaaye
Reklamcı	DS Group
Marka	Pass Pass Pulse
İlk Yayınlanma Tarihi	2018 / 3
Sektör	Candies
felsefe	Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its second TV commercial. This takes forward the narrative that was started same time last year with the release of the very first TV commercial. Pulse Candy, has a tangy twist to it, that makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of 'Pran jaaye par Pulse na jaaye', with quirky and humorous examples of how far people can go to save their favorite Pulse Candy and alternately what all can people do to get their hands on Pulse. The TVC has been conceptualized by J. Walter Thompson Company. The film opens on office colleagues who are mid conversation. We get to see the extent to what one colleague goes to get her colleague to part with his Pulse candy. But her colleague has seen through her charade and decides to indulge her in her own game. When she realizes that her effort won't bear any fruit, she decides to give up and carry on, at this time we realize that her colleague has got the better of her and finishes off his Pulse candy. The commercial ends with the tag line that says - 'Pran jaaye par Pulse na jaaye'
Medya Türü	Television & Cinema
Süre	35 seconds
Director	Rajesh Krishnan
Production House	Soda Films
MP	Joy Chauhan
Associate Vice President	Mukund Raina
Account Manager	Naman Joshi
Vice President	Shujoy Dutta
Execute Planning Director	Shujoy Dutta
Planning Director	Debasish Das
Chief Creative officer	Senthil Kumar
National Creative Director	Sambit Mohanty
Yaratıcı Yönetmen	Siddharth Prasad
Yaratıcı Yönetmen	Sundeep Sehgal
Creative Director	Gresha Sengupta