A Christmas Eve flight on Latam Airlines. As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out of their windows. At that very moment, an image of Santa and his reindeer was projected onto a bank of clouds, creating the real-time effect of Santa flying outside the plane. Then the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration.
What is the magic of Christmas? For little boys and girls around the world, it can be summed up in two words: Santa Claus. Latam Airlines called upon VR experts and engineers to create an unforgettable experience for children flying on Christmas eve. Every window of the airplane was fitted with a transparent LED display that projected a 3D image of Santa and his reindeer into the night sky. After all, isn’t Christmas better if we don’t stop believing?
In order to make sure none of the children flying on Christmas Eve would miss the magic of Christmas, we created a way for children look out the window of their airplane and see Santa Claus crossing the sky with his sleigh led by a team of reindeer. As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out their windows. At that very moment, we projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time effect of Santa flying outside the plane. After the image was projected, the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration.