| Başlık | Repellent |
| Haftanın | FCB Brasil |
| Kampanya | The Corruption Converter |
| Reklamcı | O Estado de São Paulo |
| Marka | Estadao Digital |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| Medya Türü | |
| Süre | |
| Chief Executive Officer (CEO) | Joanna Monteiro |
| Yönetici Direktör | Fabio Simoes |
| Sanat Yönetmeni | Rafael Beretta |
| Sanat Yönetmeni | Andre Vervloet |
| Reklam Yazarı | Romero Cavalcanti |
| Graphic Producer | João Albertini |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Daniela Fonseca |
| Graphic Producer | Camila Galdencio |
| Sanat İşleri Satın Alma Sorumlusu | Tina Castro |
| Sanat İşleri Satın Alma Sorumlusu | Carol Silva |
| Sanat İşleri Satın Alma Sorumlusu | Daniel Gonçalves |
| Proje Sorumlusu | Gerson Lupatini |
| Creative technologist | Victor Hugo Odo |
| Digital Producer | UmStudio.com |
| Müşteri Temsilcisi | Cris Pereira Heal |
| Müşteri Temsilcisi | Anna Santana |
| Müşteri Temsilcisi | Henrique Silva |
| Müşteri Temsilcisi | Juliana Peralta |
| Müşteri Temsilcisi | Renato Coelho |
| Editör | Thiago Scalon Mineiro |
| Editör | Dudu Doria |
| Fotoğrafçı | Antonio Brasiliano |
| Reklam Sorumlusu | Flavio Pestana |
| Reklam Sorumlusu | Marcelo Moraes |
| Reklam Sorumlusu | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
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