| Başlık | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Haftanın |
T&Pm
|
| Kampanya |
The Design For Everyone
|
| Reklamcı |
Royal National Institute of Blind people (RNIB)
|
| Marka |
Royal National Institute for Blind People RNIB
|
| Posted | Kasım 2021 |
| Sektör | Institutional/Public Interest/Non-Profit Org.
|
| hikaye | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Medya Türü |
Product Design/Development
|
| Yaratıcı Yönetmen |
Yan Elliott
|
| Yaratıcı Yönetmen |
Micky Tudor
|
| Yaratıcı Yönetmen |
Angus Vine
|
| Yaratıcı Ekip |
Angus Vine
|
| Yaratıcı Ekip |
Helen Rogerson
|
| Creative Producer |
Joseph Tomlinson
|
| Direktör |
Benedict Pringle
|
| Müşteri Direktörü |
Steph Nicolaides
|
| Müşteri Direktörü |
Sarah Firmston-Williams
|
| Müşteri Temsilcisi |
Freddie Chambers
|
| Strateji Planlama |
Katherine O
|
| Strateji Planlama |
Claire Carmichael
|
| Strateji Planlama |
Ed Davenhill
|