| Başlık | Traditions |
| Haftanın | DDB New York |
| Kampanya | Traditions |
| Reklamcı | New York Lottery |
| Marka | New York Lottery |
| İlk Yayınlanma Tarihi | 2013 / 11 |
| Sektör | Lottery & Gambling |
| Slogan | Hey, you never know. |
| hikaye | New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Matt Eastwood |
| Grup Yaratıcı Direktörü | Mike Sullivan |
| Grup Yaratıcı Direktörü | Rich Sharp |
| Yaratıcı Yönetmen | Scott Cooney |
| Yaratıcı Yönetmen Ortağı | Carlos Wigle |
| Prodüktör | Ed Zazzera |
| Prodüksiyon Sorumlusu | Teri Altman |
| Business Manager | Kelly McCann |
| Group Account Director | Leo Mamorsky |
| Müşteri Direktörü | Kelly Gorsky |
| Müşteri Süpervizörü | Heather Olson |
| Müşteri Temsilcisi | Kemi Adewumi |
| Müşteri Temsilcisi | Tarina Hesaltine |
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