The Observer - "Alex Ferguson retires"

BBH

BBH London, United Kingdom

8020

Marka: The Observer
Ülke: United Kingdom

Reklamcı: The Observer

Başlık	Alex Ferguson retires
Haftanın	BBH
Kampanya	Alex Ferguson Retires
Reklamcı	The Observer
Marka	The Observer
Posted	Ağustos 2013
Sektör	Newspapers, Magazines, Books
hikaye (ana dil)	Following the shock retirement of one of the most successful club managers in the history of football, the Observer dedicated a 12 page supplement to documenting his extraordinary career. BBH were briefed to create a tactical execution to promote the supplement and drive sales of the Sunday newspaper
Sorun (ana dil)	The majority of editorial and advertising content surrounding his retirement had been sincere, reflective and almost mournful. After all, the game was losing one of its most successful and enduring characters. In the spirit of 'The Whole Picture' – born of welcoming different points of view – we challenged the creatives to find a different angle on communicating Sir Alex's legacy.
Sonuç (ana dil)	From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.
Medya Türü	Print
Yaratıcı Ekip	Richard Glendenning
Yaratıcı Ekip	Martha Riley
Yaratıcı Yönetmen Ortağı	Peter Reid
Yaratıcı Yönetmen Ortağı	Carl Broadhurst
Yaratıcı Yönetmen	David Kolbusz
Prodüksiyon Şirketi Prodüktör	Aine Donovan
Strategic Business Lead	Ngaio Pardon
Strategy Director	Agathe Guerrier
Strategist	Lynsey Atkin
Team Director	Jon Barnes
Müşteri Temsilcisi	Jonny Price
Fotoğrafçı	Getty Images
Tipografi	James Townsend