| Başlık | Colgate Water Savers |
| Haftanın | Red Fuse Communications |
| Kampanya | Colgate "Water Savers" |
| Reklamcı | Colgate-Palmolive Company |
| Marka | Colgate |
| İlk Yayınlanma Tarihi | 2016 / 3 |
| Sektör | Toothpaste |
| Slogan | The water you waste it the water they need. |
| hikaye | Brazil is facing its greatest water crisis in almost a century. With 41% of all treated water in Brazil wasted, Colgate realized they need people to take an active role in saving water in order to create real change in water usage. Water conservation is a cause that is very near to Colgate’s heart – almost all of their products, from tooth-brushing to bathing require water. In 2016, Colgate took a more direct approach to evolve the communication to make it more personal for consumers. Through the Water Savers, our goal was to bring consumers face to face with the water scarcity issue and encourage them to share the obligation to preserve water. A simple and impactful media activation helped Colgate raise awareness about water conservation among Marriott customers for a whole month starting with World Water Day (March 22) and it prompted word of mouth to reach millions more. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Yönetici Direktör | Ranjana Choudhry |
| Yaratıcı Yönetmen | Gloria de la Guardia |
| Yaratıcı Yönetmen | Gerard Garolera |
| Reklam Yazarı | Gerard Garolera |
| Sanat Yönetmeni | Rodrigo Guaxupé |
| Production House | 2 Irmaos Filmes |
| Müşteri Direktörü | Fernanda Giacomelli |
| Sound Studio | Ramiro Garcia |
| Fotoğrafçı | Mauricio Candela |
| Müşteri Temsilcisi | Malia Cone |
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