Marek Wilhalm
Prodüktör at KIMONO Production
Bratislava, Slovakia
BaşlıkBaby in the Box
Haftanın
Kampanya Crying For Help
Reklamcı Beneva Foundation
Marka Beneva Foundation
İlk Yayınlanma Tarihi 2014 / 9
Sektör Disease Awareness, Support Groups & Associations
hikaye Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. 
Medya Türü Case Study
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Müşteri Temsilcisi

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