Russell Scott
Model Tasarımı at TBWA\Hunt\Lascaris Johannesburg
Johannesburg, South Africa
BaşlıkRoachville
Haftanın
Kampanya Roachville
Reklamcı Tiger Brands
Marka Doom Fogger
İlk Yayınlanma Tarihi 2012 / 7
Sektör Household Products & Maintenance
hikaye Doom Fogger prevents insects from making your home, their home. Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. 
felsefe Doom Fogger prevents insects from making your home, their home.Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. 
Sorun There are over 100 000 species of insect in South Africa, no wonder some call it Roachville.
Sonuç On the streets of Johannesburg, our little worlds were exposed to more than 50 000 captive pedestrians and motorists. It created a buzz with thousands of social media impressions. Proof that the small city of Roachville, could not be ignored. 
Medya Türü Ambient
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