| Başlık | The Culture Dispensing Machine |
| Haftanın | FP7/DXB - McCann Worldgroup |
| Kampanya | The Culture Dispensing Machine |
| Reklamcı | Emirates NBD |
| Marka | Emirates NBD |
| Posted | Aralık 2014 |
| Sektör | Banking, Finance, Law & Insurance |
| felsefe | Emirati culture in the UAE is beautiful and worth sharing. And Emiratis are very welcoming. But, the culture’s uniqueness makes it seem quite exclusive for its large expatriate population. As the leading local bank, Emirates NBD wants to make the culture's uniqueness more accessible to the UAE's large expatriate population. Because when we enjoy the culture of the place where we live, we enjoy life a whole lot more as well. So, Emirates NBD is converting one of its banking channels across the UAE - its CDMs and ATMs - and replacing the act of dispensing cash with dispensing culture. |
| Medya Türü | Case Study |
| Süre | |
| Head of Insights & Strategy | Tahaab Rais |
| Business Unit Director | Spiro Malak |
| Müşteri Direktörü | Vicky Kriplani |
| Yaratıcı Yönetmen Ortağı | Josephine Younes |
| Yaratıcı Yönetmen Ortağı | Nayaab Rais |
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