The Gray Man - "User Generated Action Scenes"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

Ödüller

1260

Marka: The Gray Man
Ülke: Thailand

Reklamcı: NETFLIX

Başlık	User Generated Action Scenes
Haftanın	BBDO Bangkok
Kampanya	User Generated Action Scenes
Reklamcı	NETFLIX
Marka	The Gray Man
Posted	Kasım 2022
Sektör	Media, Publishing & Production
hikaye	To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
Medya Türü	Social Media
Chief Executive Officer (CEO)	Somkiat Larptanunchaiwong
Yaratıcı Ajans Başkanı	Thasorn Boonyanate
Yaratıcı Yönetmen	Thasorn Boonyanate
Yaratıcı Yönetmen	Rook Floro
Reklam Yazarı	Greepol Boonsrangsom
Sanat Yönetmeni	Narakorn Puechngen
Executive Assistant	Mintra Sukitpaneenit
Müşteri Temsilcisi	Pornchanok Wuttitanakorn
Müşteri Direktörü	Mira Komolwanich
Group Business Director	Taksina Vasaruchapong
Post Prodüksiyon	Hybrid Studios
Editör	Sarawut Kaweethammawong
Flame Artist	Thongwut Phomkaew
Post Prodüksiyon	Twatchai Jaisue
Ses Tasarım Şirketi	SOS Sound of Studio