The Times & The Sunday Times - "Know Your Times"

T&Pm

T&Pm Global

4337

Marka: The Times & The Sunday Times
Ülke: United Kingdom

Reklamcı: The Times & The Sunday Times

Başlık	Know Your Times
Haftanın	T&Pm
Kampanya	Know Your Times
Reklamcı	The Times & The Sunday Times
Marka	The Times & The Sunday Times
İlk Yayınlanma Tarihi	2021 / 5
Sektör	Newspapers, Magazines, Books
hikaye	The latest campaign from The Times & The Sunday Times, developed by News UK’s dedicated agency Pulse Creative, part of The&Partnership, invites people to discover the wealth of stories and award-winning features offered with a digital subscription to the world-famous title. The integrated campaign, which will run from May 22nd to June 12th across TV, VOD, Radio, Cinema, Digital, Social and OOH is written to coincide with the easing of lockdown restrictions and the gradual reopening of society. The brand is seeking to capitalise on a shift in the public’s mindset by showing the breadth of content The Times & The Sunday Times delivers; the campaign highlights the core strengths of news, politics and hard-hitting investigations, as well as topics such as sport, the environment, fashion, food, and design. As part of the business’s focus on growing its digital subscriber base, the campaign invites the audience to ‘Get more of The Times and The Sunday Times for less than £1 a day with a digital subscription’.
Medya Türü	Integrated Media/360 Activation
Süre	60 seconds
Ses	Jungle Studios
Agency	Pulse Creative, LLC
Yaratıcı Yönetmen	Russell Ramsey
Yaratıcı Ekip	Andy Peel
Yaratıcı Ekip	Paul Alderman
Head of Design	Matt Hunt
Editör	Matt Felstead
General Manager	Benedict Pringle
Chief Strategy Officer	Matt Nixon
Direktör	Sarah Wood
Proje Sorumlusu	Steve Fehrenbach
Proje Sorumlusu	Sam Tranter
Media Lead	Jim Van der Meersch
Media Account Director	Will McAvoy
Ajans Prodüktörü	Hannah Greene
Sound Engineer	Dominic Dew