Cointreau - "Cointreau Changes Everything"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

7435

Marka: Cointreau
Ülke: France

Reklamcı: Rémy Cointreau

Başlık	Cointreau Changes Everything
Haftanın	TBWA\PARIS
Kampanya	Cointreau Changes Everything
Reklamcı	Rémy Cointreau
Marka	Cointreau
İlk Yayınlanma Tarihi	2022 / 12
Sektör	Spirits, Fortified Wines
felsefe	Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods.
Medya Türü	Television
Süre	84 seconds
film müziği	Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales
Prodüksiyon Şirketi	Excuse My French
Soundtrack Production	\ELSE
Reklam Sorumlusu	Fanny CHTROMBERG
Reklam Sorumlusu	Alice Hoffmann
Reklam Sorumlusu	Julien ZEHNACKER
Agency executive	Jean-François Reiser
Agency executive	Hugo Cabrit
Agency executive	Maeva Jordan
Agency executive	Zoé LONGUET
Yaratıcı Yönetmen	Benjamin Marchal
Yaratıcı Yönetmen	Faustin Claverie
Strateji Planlamacı	Vincent Garel
Strateji Planlamacı	Léa RIVOIRE
Sanat İşleri Satın Alma Sorumlusu	Feriel Simon
Sanat Yönetmeni	Sébastien Guinet
Reklam Yazarı	Josselin Pacreau
Prodüksiyon Şirketi	SMUGGLER
Prodüktör	Jérôme Rucki
Yönetmen	Brian Beletic
Production Director	Olivier Tahon
Chief Operator	Andre Chemetoff
Prodüktör	Maxime Boiron
Creative Producer	Lorraine Poincignon
Post Prodüksiyon	Digital District
Post-production Producer	Elise Gamboa
Post-production Producer	François Schmidt
Editör	Walter Mauriot
Grade	Matthieu CAPLANNE
Shoot Supervisor	Laurent Larapidie
FX 3D	Yann NICOLAS MATTE
Matte Painting	Quentin Mabille
Flame Compositor	Michael Marques
Nuke Artist	Fabrice THUMEREL
Head of Music & Sound	Olivier Lefebvre
Sound Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Sound Engineer	Matthieu Seignez
Sound Coordination	Mélanie Bourdet
Business Affairs	Marion LE GULUCHE
Print Art Director	Pauline Senechault
Print Art Director	Cyrielle Declarey
Basılı Malzeme	WORKINGIRL
Fotoğrafçı	Arnaud Pyvka
Photographer's Agent	WSM
Prodüksiyon Şirketi	AKASSI
Photographer / Director	Matthieu DORTOMB
Fotoğrafçı	Louis Dewynter
Photographer's Agent	Brice Pascal-Suisse
Art Director Assistant	Clémence PARENT
Müzik Yayıncısı	Campbell Connelly & Co
Müzik	Charles DU GROS DE BOISSEGUIN PAGNIEZ
Müzik	Tom DAVEAU
Müzik	David GAUGUE
Müzik	Hagni GWON
Müzik	Martin NEUMANN
Şarkı Sözü Yazarı	Flore BENGUIGUI
Label	For a While
Label	Moka Music