| Başlık | Bertucci’s Brand Relaunch Campaign |
| Haftanın | Publicis Sapient |
| Kampanya | Bertucci’s Brand Relaunch Campaign |
| Reklamcı | Bertucci’s |
| Marka | Bertucci’s |
| İlk Yayınlanma Tarihi | 2012 / 4 |
| Sektör | Restaurants & Fast Food |
| hikaye | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| Medya Türü | İnteraktif |
| Süre | |
| Daha fazla bilgi | www.bertuccis.com/welcome |
| Yaratıcı Yönetmen | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| Yaratıcı Yönetmen Ortağı | Pete Louison |
| Reklam Yazarı | Adam Cote |
| Sanat Yönetmeni | Michelle Melino |
| Tasarımcı | Kirsten Mohr |