| Başlık | IKEA Its that affordable PRICE TAGs |
| Haftanın | Ogilvy UAE |
| Kampanya | Ikea It's That Affordable Price Tags |
| Reklamcı | IKEA |
| Marka | Ikea Saudi Arabia |
| İlk Yayınlanma Tarihi | 2017 / 3 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. |
| Medya Türü | Web Film |
| Süre | |
| Market | Saudi Arabia |
| Yaratıcı Yönetmen | Ramzi Moutran |
| Yaratıcı Yönetmen | Maher El Baba |
| Yaratıcı Yönetmen | Juliana Paracencio |
| Yaratıcı Yönetmen Ortağı | Luiz Vicente Simões |
| Sanat Yönetmeni | Juliana Paracencio |
| Yaratıcı Ajans Başkanı | Paul Shearer |
| Reklam Yazarı | Luiz Vicente Simões |
| İlustratör | Bruno Rodrigo de Miranda |
| Tasarımcı | Mônica Yuri |
| Communication and PR Manager | Rami Rihani |
| Communication and PR Manager | Taha Iqbal |
| Marketing Manager | Faisal AlGain |
| Müşteri Direktörü | Bernard Abou Nader |
| Motion Graphics | Amro Ayman Bakri |
| Motion Graphics | Ben Griffiths |
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