Başlık | Courage Amanda |
Haftanın | Ogilvy UK |
Kampanya | Courage is Beautiful |
Reklamcı | Unilever |
Marka | Dove |
İlk Yayınlanma Tarihi | 2020 / 4 |
Sektör | Hygiene & Personal Care Products |
hikaye | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Medya Türü | |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Yaratıcı Ajans Başkanı | Brian Murray |
Grup Yaratıcı Direktörü | Christian Horsfall |
Sanat Yönetmeni | Christian Horsfall |
Yaratıcı Yönetmen Ortağı | Pam Danowski |
Reklam Yazarı | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Yönetici Direktör | Aviva Groll |
Müşteri Direktörü | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Ajans Prodüktörü | Marie-Pierre Toure |
Ajans Prodüktörü | Eric Thompson |
Editör | Eric Thompson |
Basılı Malzeme Prodüktörü | David Scanlon |
Head of Project Management | Mike Kerry |
Editör | Chris Murphy |
Prodüksiyon Sorumlusu | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Kompositör | Kevin Sargent |
Yaratıcı Yönetmen | Juliana Paracencio |