Juliana Paracencio
Global Creative Director at Ogilvy UK
London, United Kingdom
BaşlıkCourage Amanda
Haftanın
Kampanya Courage is Beautiful
Reklamcı Unilever
Marka Dove
İlk Yayınlanma Tarihi 2020 / 4
Sektör Hygiene & Personal Care Products
hikaye In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Medya Türü Print
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Yaratıcı Ajans Başkanı
Grup Yaratıcı Direktörü
Sanat Yönetmeni
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Chief Strategy Officer
Yönetici Direktör
Müşteri Direktörü
Account Coordinator
Ajans Prodüktörü
Ajans Prodüktörü
Editör
Basılı Malzeme Prodüktörü
Head of Project Management
Editör
Prodüksiyon Sorumlusu
Assistant
Kompositör
Yaratıcı Yönetmen

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