IKEA - "Bring Back Friday"

Buutvrij for life

Buutvrij for life Amsterdam, Netherlands

1775

Başlık	Bring Back Friday
Haftanın	Buutvrij for life
Kampanya	Bring Back Friday
Reklamcı	IKEA
Marka	IKEA
Posted	Ekim 2021
Sektör	Home Appliances, Furniture & Gardening
hikaye	As the world’s largest furniture retailer, IKEA saw an opportunity to make a statement on sustainability during the most commercial day of the year: Black Friday. The day when everything revolves around buying, buying and more buying. We turned this around by asking customers to sell their old IKEA furniture back to us on ‘Bring Back Friday’. So we could give it another life by refurbishing it and reselling it in our stores.This is how we both value and reward not buying new products.
Medya Türü	Case Study
Süre	118 seconds
Reklam Yazarı	Bram Eigenfeld
Sanat Yönetmeni	Tim Teunissen
Yaratıcı Yönetmen	Maarten Boer
Yaratıcı Yönetmen	Martijn Kranenburg
Müşteri Direktörü	Mariken Bongers
Müşteri Temsilcisi	Yvette Draijer
Strategist	Thomas van der Mijl
Yönetici Direktör	Valerie van den Huijsen
Creative	Jorn Dost
RTV Production	joze rikken
Prodüktör	Judith Kampman
Assistant Producer	Amna Badsah
Assistant Producer	Isa Holtus
Editör	Kris Lodewijk
Editör	Hero Kuijsten
Müzik	BMG
Marketing Manager	Frederike Ottelander
Marketing Communications Specialist	Roxanne op 't Land
Marketing Campaign Leader	Donna Zweevel
Communication Operations Manager	Carlien Verplanken