Iphone 13 Pro - "Those That Follow"

TBWA\ Media Arts Lab Singapore, Singapore

Ödüller

1395

Marka: Iphone 13 Pro
Ülke: Singapore

Reklamcı: Apple

Başlık	Those That Follow
Haftanın	TBWA\ Media Arts Lab
Kampanya	Shot on iPhone 13 Pro
Reklamcı	Apple
Marka	Iphone 13 Pro
İlk Yayınlanma Tarihi	2022
Sektör	Mobile Telephones & tablets
hikaye	Shot on iPhone, 'Those that Follow’ is a hallucinatory tale of karmic revenge, rooted in Thailand’s belief of ‘Phi Ta Khon’ or ghosts following people. The story follows two teens on the run after a robbery goes wrong. They attempt to lay low at the local ghost mask festival, stealing an ancient ghost mask to blend in. But the mask wields a dark, karmic power and unleashes its curse onto the two friends. Reckless Bas becomes increasingly paranoid, while guilty Thum starts to hallucinate, torn between following his friend and his own morals. As the hallucinations escalate and bleed into reality, things come to a head between the two friends, until finally, Bas disappears. Feeling remorse, Thum floats the mask downriver to let go of his wrongdoings. As the mask floats down the river, a silent scream can be heard. It’s Bas, trapped behind the mask, punished for his greed
felsefe	The film is set in northeastern Thailand, during the town’s annual ‘Phi Ta Khon’ festival, where locals believe that once a year, spirits are free to roam amongst us. Festival-goers wear handmade ghost masks, believed to serve as portals for the spirits. At the end of the festival, the masks must be floated down the river to let go of evil trapped within. The film is rich with symbols and meaning based on true local beliefs. The mask is a symbol of karmic punishment, playing into the original meaning of the festival name, ‘Phi Ta Khon’, which means ‘ghosts following people’.
Medya Türü	Branded Content
Süre	1224 seconds
Regional Executive Creative Director	Russ Tucker
Prodüksiyon Şirketi	Hub Ho Hin Bangkok
Yaratıcı Yönetmen	Pimwadee Lai
Yaratıcı Yönetmen Ortağı	Zac Ong
Reklam Yazarı	Sarina Pornnimit
Reklam Yazarı	Nucci Lertwongweerachai
Sanat Yönetmeni	Worapol Traitonwong
Sanat Yönetmeni	Shafik Basir
Regional Executive Creative Director	Kenny Blumenschein
Yönetici Direktör	Michaela Futcher
Direktör	Allison Tang
Müşteri Temsilcisi	Uttara Malhotra
Müşteri Temsilcisi	Kyle Koh
Planning Director	Charinee Chairasmisak
Prodüksiyon Sorumlusu	Angie Wong
Associate Producer	Maya Astrida
Senior Print Producer	Becky Ooi
Associate Business Affairs Director	Katie Wakefield
Associate Business Affairs Manager	Chayada Dabbaransi
Regional Business Affairs Manager	Shazila Ghazi
Localization Senior Account Manager	Kannaphat Chatcharoensuk
Localization Account Manager	Phattarada Chantarangkul
Localization Account Executive	Parichat Prathumthong