| Başlık | Badminton |
| Haftanın | Cut The Crap |
| Kampanya | Love & Lotte |
| Reklamcı | Lotte India Ltd |
| Marka | Lotte Choco Pie |
| İlk Yayınlanma Tarihi | 2023 / 10 |
| Slogan | Love & Lotte |
| hikaye | A boy tries to convey his liking for the girl but gets nervous. The brand inspires a new lingo that connects the two. |
| felsefe | The campaign Love & Lotte is about innocent love. There is no purpose or agenda behind the love - it’s pure and simple like a pie. |
| Sorun | Lotte Choco Pie comes home for the school going child but loses traction as the child grows into teen. The campaign aims to connect emotionally with the growing up kid without losing its brand essence of purity and innocence |
| Sonuç | It is still too early but the initial reactions from the field are extremely positive, with retail sales seeing an immediate uptick . The agency is extending the campaign idea into several other organically relevant points. |
| Medya Türü | Television |
| Süre | |
| film müziği | Joyous |
| Daha fazla bilgi | www.cutthecrap.in |
| Chief Creative Director | jagdish acharya |
| Reklam Yazarı | Sujoy Sen |
| Sanat Yönetmeni | Bhushan Pandit |
| Production (Agency) | Paper plane pictures |
| Director of Film Production | Ujjwal Kabra |