Pacific Werribee - "Boring Boxes "

BWM isobar

BWM isobar Sydney, Australia

5765

Başlık	Boring Boxes
Haftanın	BWM isobar
Kampanya	Boring Boxes
Reklamcı	‎Pacific Shopping Centres
Marka	Pacific Werribee
Posted	Mart 2018
Sektör	Retail, Distribution & Restaurants
hikaye	Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box
Medya Türü	Case Study
Süre	2 seconds
Managing Director	Belinda Murray
Yaratıcı Ajans Başkanı	Rob Belgiovane
Yaratıcı Yönetmen	Simon Bagnasco
Yaratıcı Yönetmen	Amy Hollier
Creative Director	Phil van Bruchem
Reklam Yazarı	Rachel Blacklaws
Art Director	Alexandra Walding
General Manager	Nicole Hamilton
Account Director	Lucy Fogarty
Müşteri Temsilcisi	Anthea Waller
Print Production Company	BWM Dentsu
Photographer	Valerie Bong
Basılı Malzeme Prodüktörü	Tracey Needham