| Başlık | Coffee Vs Gangs (90s) |
| Haftanın | J. Walter Thompson London |
| Kampanya | Coffee Vs Gangs |
| Reklamcı | Mondelez International |
| Marka | Kenco |
| İlk Yayınlanma Tarihi | 2014 / 8 |
| Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| hikaye | Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. |
| hikaye (ana dil) | |
| felsefe | In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs. |
| Sorun | Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none. |
| Medya Türü | Television |
| Süre | |
| Market | Honduras |
| Daha fazla bilgi | http://www.coffeevsgangs.com/ |
| Medya Ajansı | PHD UK |
| Prodüksiyon Şirketi | Ridley Scott Creative Group |
| Post Prodüksiyon | Absolute Post |
| Editör | Whitehouse Post |
| Ses Tasarım Şirketi | Greek Street Studios |
| Yaratıcı Yönetmen | Russell Ramsey |
| Yaratıcı Yönetmen | Jaspar Shelbourne |
| Sanat Yönetmeni | Matt Leach |
| Reklam Yazarı | Jess Oudot |
| Ajans Prodüktörü | Carley Reynolds |
| Prodüktör Yardımcısı | Lula Boardman |
| Strateji Planlama | Neil Godber |
| Strateji Planlama | Helen St Quintin |
| Müşteri Direktörü | Adrian Ash |
| Müşteri Direktörü | Emma Howarth |
| Müşteri Direktörü | Patrick Netherton |
| Müşteri Direktörü | Angus Flockhart |
| Medya Planlama | Sarah Nugent |
| Medya Planlama | Rebecca Stafford |
| Yönetmen | Johnny Hardstaff |
| Prodüksiyon Sorumlusu | Annabel Ridley |
| Ses | Dan Weinberg |
| Müzik | Colin Smith |
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