Başlık | Bathroom |
Haftanın | Ogilvy Germany |
Kampanya | Welcome Back Boy |
Reklamcı | Mattel, Inc. |
Marka | Matchbox |
Posted | Mart 2013 |
Sektör | Toys & Games |
felsefe | A flashback to childhood: Real cars were parked in front of billboards on parking lots as part of the Matchbox campaign. The billboard visuals were oversize room details and transformed the parked cars into Matchbox cars. The solution: This simple idea created a child's perspective of the world. And reminded family dad car drivers of their own childhood. |
Sorun | Remind fathers about the matchbox brand |
Medya Türü | Poster |
Yaratıcı Yönetmen | Helmut Meyer |
Reklam Yazarı | Lisa Reissner |
Reklam Yazarı | Stephan Vogel |
Müşteri Temsilcisi | Michael Fucks |
Reklam Sorumlusu | Katrin Kahler |
Sanat İşleri Satın Alma Sorumlusu | Caroline Walczok |
Sanat Yönetmeni | Andreas Wagner |
Sanat Yönetmeni | Lisa Reissner |