Canadian Premature Babies Foundation (CPBF) - "PREEMI"

DDB Canada

DDB Canada Edmonton, Canada

Ödüller

556

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Canadian Premature Babies Foundation (CPBF)
Ülke: Canada

Reklamcı: Canadian Premature Babies Foundation

Başlık	PREEMI
Brief	1 in 10 babies is born prematurely. Getting developmental support is critical. But parents of premature babies can feel overwhelmed and isolated, and they don’t know how to help.What if we made a tool just for preemie babies that could tangibly help them at the most crucial point of their development journey?Introducing Preemi™, the stuffie designed to help premature babies thrive. Created in collaboration with NICU nurses, Preemi™ is made to calm the nervous system, promote gross motor development, and enhance brain development. Preemi™ features an internal haptic device that mimics mom’s heartbeat and a coiled tail that imitates the umbilical cord. It is made of antimicrobial material and features a high contrast pattern for developing vision.
Haftanın	DDB Canada
Kampanya	PREEMI
Reklamcı	Canadian Premature Babies Foundation
Marka	Canadian Premature Babies Foundation (CPBF)
İlk Yayınlanma Tarihi	2022 / 11
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The Canadian Premature Babies Foundation is a non-profit organization committed to supporting and advocating for parents of babies born too early.
Medya Türü	Case Study
Yaratıcı Yönetmen	Adam Thur
Yaratıcı Yönetmen	Rica Eckersley
Sanat Yönetmeni	Adam Thur
Reklam Yazarı	Rica Eckersley
Design Director	Hadas Grossman - VP
Designer	Hilary Zak
Designer	Mike Berson
Strategist	Hadas Grossman - VP
Vice President (VP)	Kathy Shapka
Medya Direktörü	Kathy Shapka
Prodüksiyon Sorumlusu	Tasha Jameson
Prodüktör	Nicole Camus
Group Account Director	Shannon Rothschild
Chief Executive Officer (CEO)	Eve Remillard-Larose
Production Coordinator	Mena Rizk
Video Production	Frankie Content
Basılı Malzeme	Flexx Studio