| Başlık | You've Got a Friend in Philly |
| Haftanın | Ogilvy UK |
| Kampanya | You've Got a Friend in Philly (Mondelez) |
| Reklamcı | Mondelez |
| Marka | Philadelphia |
| İlk Yayınlanma Tarihi | 2023 / 6 |
| Sektör | Dairy Products & Eggs |
| hikaye | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| Sonuç | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| Medya Türü | Television & Cinema |
| Süre | |
| Agency | WPP |
| Yaratıcı Ekip | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| Proje Sorumlusu | Phoebe Salter |
| Yaratıcı Yönetmen | Jules Chalkley |
| Yaratıcı Yönetmen | Sam Cartmell |
| Yaratıcı Yönetmen | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Strategy Director | Hannah Wren |
| Agency | Modern Influence |
| Yaratıcı Ekip | Modern Influence |
| Prodüksiyon | Academy Films |
| Yönetmen | Vince Squibb |
| Prodüktör | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Editör | Paul Watts |
| Editör | Sam Jones |
| Post Prodüksiyon | ETC |
| Özel Efektler | ETC |
| Renkçi | Luke Morrison |
| Prodüktör | Olivia Jessop |
| Özel Efektler | David Filipe |
| Müzik | Bark Soho |
| Ses | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Müzik | Theodore music |
| Ses | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Strategy Director | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Managing Partner | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Direktör | Stephen Farrell |
| Direktör | Katie Lassman |
| Editör | Christina Hill |
| Prodüksiyon Sorumlusu | Olly Whitworth |
| Prodüktör | Emily Garaway |
| Müzik | David Bass |
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