| Başlık | Lake |
| Haftanın | Mortenson Safar Kim |
| Kampanya | You're Golden |
| Reklamcı | Michelob |
| Marka | Michelob |
| İlk Yayınlanma Tarihi | 2015 / 6 |
| Sektör | Alcoholic |
| Slogan | You're Golden |
| hikaye | Directorial duo The Norman Brothers recently collaborated with Indianapolis, IN agency Mortenson Safar Kim on Michelob Golden Light. The new “You’re Golden” campaign is slated to broadcast locally in the great state of Minnesota. Titled “Lake” and “Fall” the two spots portray the spirit of the laid back, no fuss culture of Minnesotans enjoying the outdoors. The spots are anthemic, depicting the friendly camaraderie of quintessential Minnesota seasonal traditions, including slice-of-life activities with a subtle sense of grandeur. The campaign also references the enlightening characteristics of “Minnesota nice” by describing the qualities with the attribute “You’re Golden”. Hashtag #YoureGolden also plays up the social aspect. Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest. |
| felsefe | To capture the feeling of summer and fall in Midwest Minnesota. Add the element of friendship and the social aspect with a hashtag #YoureGolden to create a social following. |
| Sorun | The weather in the Midwest is cold and not suitable for the shooting schedule that would allow for post and targeted air date. |
| Sonuç | Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Peter Kim |
| Sanat Yönetmeni | Noah Gregg |
| Agency | Mortenson Safar Kim |
| Reklam Yazarı | Mike Sherman |
| Prodüktör | Mike Fox |
| Prodüksiyon Şirketi | The Norman Brothers |
| Prodüksiyon Sorumlusu | Peter Williams |
| Post Prodüksiyon | Peter Williams |
| Editör | The Norman Brothers |
| Yönetmen | The Norman Brothers |
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