Halo Purely for Pets - "Feed it Forward"

Publicis Sapient

Publicis Sapient Boston, United States

8580

Başlık	Feed it Forward
Haftanın	Publicis Sapient
Kampanya	Feed it Forward
Reklamcı	Halo Purely for Pets
Marka	Halo Purely for Pets
İlk Yayınlanma Tarihi	2014 / 11
hikaye	Despite large retail partners and a passionate following, Halo, a premium pet food brand, is largely unknown. The brand’s first ever television spot presented the opportunity to activate passionate pet parents into brand ambassadors, while amplifying Halo’s transformative nutrition message and giving story. The commercial follows a bowl of Halo from adopted dog to shelter dog. It depicts the adopted dog fulfilling Halo’s differentiator, feeding it forward to shelter animal in need of nutrition. The viewer becomes the beneficiary of Halo’s giving story while simultaneously building awareness for the brand’s mission by asking for a photo to be shared. For each photo shared, Halo responded with an invitation for trial, a coupon. In four test markets, year-over-year sales increased 40% and shared over 700 posts to Instagram.
Medya Türü	Television
Süre	30 seconds
Yaratıcı Yönetmen	Barry Fiske
Yaratıcı Yönetmen	Jennifer Putnam
Reklam Yazarı	Peter Louison
Sanat Yönetmeni	Jason Woz
Reklam Yazarı	Emily Morgan
Media	Elling Stopak
Creative Strategy	Jenessa Carder
Editör	Joe Heck
Group Account Director	Michael Maione
Senior Account Director	Josh Reed
Proje Sorumlusu	Arianna Bolton
Prodüksiyon	Minder Production
Yönetmen	Jason Stamp
Prodüksiyon Sorumlusu	Chris Jennings
Görüntü Yönetmeni	Steve Schinnerer
Animal Trainer	Gleanna Doyle