| Başlık | Neurology imaging |
| Haftanın | Publicis Sapient |
| Kampanya | Philips Digital Scanners |
| Reklamcı | Philips Healthcare |
| Marka | Philips Healthcare |
| Posted | Haziran 2015 |
| Sektör | Medical Equipment |
| hikaye | The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech. |
| Medya Türü | İnteraktif |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Sanat Yönetmeni | Kit Casey |
| Web Programmation | Carla Crandall |
| Yaratıcı Yönetmen | Jared Kelleher |
| Reklam Yazarı | Emily Morgan |
| Teknik Gelişim | Joe Morgan |
| Tasarımcı | Sarah Peng |
| Account Assistant | Matt Thompson |
| Fotoğrafçı | Pete Tschudy |
| UX Designer | Qianru Zhang |
| Production Company Digital Director | Benjamin Zanghi |
| Web Programmation | Joe Carpenito |
| Sanat Yönetmeni | Tom Kershaw |
| UX Designer | Linda Mateos |
| Production Company Digital Director | Annie Truong |
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CT Spectral 4
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CT Spectral 3
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