Amnesty International - "Stones for Sakineh"

Havas Prague

Havas Prague Prague, Czech Republic

4434

Başlık	Stones for Sakineh
Haftanın	Havas Prague
Kampanya	Stones for Sakineh
Reklamcı	Amnesty International
Marka	Amnesty International
İlk Yayınlanma Tarihi	2011 / 1
Sektör	Human Rights
hikaye	According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning we created a facebook application where people create a portrait of Sakineh from an artistic mosaic of stone. People select their own stones, sign a petition against stoning and let their unique messages against this cruel punishment join others from around the world. We are using their messages and sending them as tweets, putting them on facebook and utilizing them in internet banners. That’s how we work with them as unique tools to get more people involved and more stones on Sakineh’s mosaic.We used an installation and print to support our message too. Thanks to this campaign, we are changing stones from killing tools to tools of social change.
Medya Türü	Social Media
Sanat Yönetmeni	Jan Lesák
Sanat Yönetmeni	Radek Málek
Sanat Yönetmeni	Jakub Kolařík
Yaratıcı Yönetmen	Peter Kornberg
Yaratıcı Yönetmen	Pavel Sobek
Yaratıcı Yönetmen	Eda Kauba