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Tom Elliston
Tom Elliston
Managing Director at LOLA MullenLowe Madrid
Madrid, Spain
Düzelt
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BaşlıkTake The Leap
Haftanın
Kampanya Take The Leap
Reklamcı Leap
Marka Leap
İlk Yayınlanma Tarihi 2023 / 10
Sektör Fresh Fish & Seafood
felsefe LOLA MullenLowe has teamed up with LEAP to unveil their latest project, "Take The Leap." This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly - a reality that may surprise many. In "Take The Leap," a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than "Billy Bass" - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of "Big Mouth Billy Basses." These underwater crooners will splash your senses and leave you singing a different tuna tune. "Take The Leap" takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonizing to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish.
Medya Türü Television
Süre
Market United Kingdom
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yönetici Direktör
Müşteri Direktörü
Prodüktör
Ajans Prodüktörü
Ajans Prodüktörü
Head Of Planning
Public Relations
Yönetmen
Prodüksiyon Sorumlusu
Prodüksiyon Şirketi
Prodüktör
Production Coordinator
Runner
1st AD
Görüntü Yönetmeni
Focus Puller
2nd AC
Gaffer
Best Boy
Electrician
Electrician
Electrician Intern
Key Grip
Grip Assistant
Grip Assistant
Prodüktör
Production Art Director
Set Dresser
Stylist
Make-Up Artist
Food Stylist
Food Stylist
Location Manager
Casting Director
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Talent
Post-production Producer
Editör
Online / VFX
Grade Artist
Film Scan

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