Magnum - "The Fraud"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

13148

Marka: Magnum
Ülke: Spain

Reklamcı: Unilever

Başlık	The Fraud
Haftanın	LOLA MullenLowe
Kampanya	Stick to the Original
Reklamcı	Unilever
Marka	Magnum
İlk Yayınlanma Tarihi	2024 / 1
Sektör	Ice Cream
hikaye	The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart.
Sorun	Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”.
Medya Türü	Television
Süre	77 seconds
Market	United Kingdom
Chief Marketing Officer (CMO)	Julien Barraux
Vice President (VP)	Benjamin Curtis
Marketing Manager	Denise van Strien
Global Brand Manager	Matteo Mozetic
Brand Manager	Denis Antonius
Digital Lead	Sara Paixão
Digital Brand Manager	Ying Hu
Yaratıcı Yönetmen	Jorge Zacher
Yaratıcı Yönetmen	Kevin Cabuli
Yaratıcı Ekip	Augusto Callegari
Yaratıcı Ekip	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Sanat Yönetmeni	Alan Chung
Designer	Alan Chung
Yaratıcı Yönetmen	Tomás Ostiglia
Yönetici Direktör	Tom Elliston
Müşteri Direktörü	Catalina Aguirre
Müşteri Süpervizörü	Cristina Panea
Müşteri Temsilcisi	Sofía Perez
Strateji Planlama Direktörü	Camilla Facin
Prodüktör	Felipe Calviño
Prodüktör	Marina Saro
Strategy Lead	Bruno Yanagui
Prodüksiyon Şirketi	Proppa
Yönetmen	Martin Werner
Prodüksiyon Sorumlusu	Pablo Martinez
Prodüktör	Cristina San Cayo
Assistant Director	Carlos Santana
Görüntü Yönetmeni	Nicolaj Bruel
VFX Lead	Jonas Drehn
Wardrobe Stylist	Melanie Buchhave
Casting Director	Edu Prado
Casting Director	Esther Cocero
Casting Director	Ditte Kiel
Prodüktör	Peter Grant
Make-Up Artist	Manel Rosa
Editör	Rasmus Nyholm Schmidt
VFX Coordinator	Pau Costa
Prodüksiyon Sorumlusu	Vanessa Merino
Production Coordinator	Carmen Ponte
Steadicam	Karsten Jacobsen
Home Economist	Toni Krank
Production Assistant	Cristina Barrios
Production Assistant	Cristina Alcázar
Talent Coordinator	Maria Angeles Picon
Post Prodüksiyon	Bacon X
VFX Company	Bacon X
VFX Lead	Jonas Drehn
Executive Producer, VFX	Eliana Carranza-Pitcher
HOP	Cilie Kragegaard
VFX Producer	Lars Wagner
VFX Producer	Lorène Lescanne
Compositor	Thomas Banner
Compositor	Kai Hauswirth
Compositor	Jacob Carlsson
Renkçi	Sam Gilling
Compositor	Ivan Lindfors
Conform Artist	Søren Knudsen
Conform Artist	Oliver Wozny
Müzik	Big Sync Music
Music Creative Director	Justin
Music Supervision	Alicia Leinot
Music Supervision	Calum Price
Music Producer	Silva Screen
Sound Design and Mix	Ballad
Sound Designer	Adrian Aurelius
Mixer	Adrian Aurelius
Executive Music Producer	Gregers Mærsk Møller