Jiffy Lube - "Give it to You Straight Service"

JWT Atlanta

JWT Atlanta Atlanta, United States

8333

Başlık	Give it to You Straight Service
Haftanın	JWT Atlanta
Kampanya	Give it to You Straight
Reklamcı	Jiffy Lube
Marka	Jiffy Lube
İlk Yayınlanma Tarihi	2014 / 3
Sektör	Tires, Accessories, Oil, Petrol, Gasoline
Slogan	Leave Worry Behind
hikaye	During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.
Medya Türü	Television
Süre	30 seconds
Daha fazla bilgi	www.jiffylube.com
Yaratıcı Yönetmen	Jeremy Jones
Yaratıcı Yönetmen	Dustin Tamilio
Art Director	Derek Kirkman
Reklam Yazarı	James Turek
Production Director	Peter Blitzer
Content Producer	Khia (K.) Banks
Müşteri Süpervizörü	Brittany Robinson
Müşteri Direktörü	Katherine Collins
Group Account Director	Lesley Brown
Brand Planner	Kyle Lusk
Proje Sorumlusu	Keith Newberry
Prodüksiyon Şirketi	Logan Media